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Facebook Ad Design Examples From Every Industry

Facebook ads are a science and an art. Looking at Facebook ads examples is one of the best ways to learn how to create your own. It also gets the creative juices flowing and help you come up with your own original ideas.

As organic reach declines, knowing how to create effective Facebook ads is more important than ever.

Posting on your Facebook business page is no longer a guarantee that your followers will see your posts. And if you decide to put money behind that content, you’ll want to make sure your efforts pay off.

One way to do so is to find out what works for other brands before creating your own. Here are some examples of smartly designed Facebook Ads that we have curated for your reference:

Best Facebook Ads Examples: Photo Ads

Sometimes referred to as “image ads,” photo ads are a simple, effective way to build brand awareness and engagement.

What’s great about this ad:

  • Short, straightforward copy. In just 21 words, Airtable describes its major value proposition (a platform for designing flexible editorial workflows) and engages viewers with a question.

  • Eye-catching image. I don’t know about you, but my thumbs slow down for cute dogs when I’m scrolling through my Facebook feed. This friendly, sleepy dog has nothing to do with the software for sale, but it makes me curious.

  • Effective landing page. If you click on this ad, you’ll be taken to a landing page that describes the product—and why it’s valuable—in more detail. This is a tried-and-true online marketing strategy that even the most beginner brands can make use of. It’s also a good reminder that you don’t have to say everything in your ad.

What’s great about this ad:

  • Clear benefit. A classic copywriting trick is to describe the benefits of your product rather than the features. ClassPass puts the benefit of their product upfront: not having to commit to one type of exercise.

  • Clear call-to-action (CTA). People need to know what action you want them to take next. “Try two weeks free” is about as clear as it gets.

  • Text Overlay. ClassPass has taken the opportunity to highlight its catchy tagline by pasting it over its ad’s image, front, and center. With the right graphic design, this can be an effective strategy.

Best Facebook Ads Examples: Carousel Ads

Carousel ads showcase between two and ten images or videos that people can swipe through. It’s basically the Tinder equivalent of Facebook ads.

This format is ideal if you have multiple products, features, or different points you want to advertise.

What’s great about this ad:

  • Highlights variety. If variety is a selling point for your brand, the carousel format helps to showcase this. Hello Fresh takes full advantage by featuring four different meals.

  • Appetizing imagery. Tempting visuals of food are an excellent way to make people hungry for more. Putting the product in focus with high-quality photography is a good way to inspire cravings.

  • Make it look easy. For those unfamiliar with Hello Fresh’s business model, some assemblage is required. This ad demonstrates how the food kits work in five pictures: Make different meals with a box of pre-portioned ingredients and easy recipes.

What’s great about this ad:

  • Vibrant imagery. The Guardian’s signature bold typeface against a bright yellow background makes this ad pop in the News Feed. Colorful graphics in the magazine shots carry vibrancy throughout the carousel, encouraging more clicking.

  • Clear selling points. The carousel format allows brands to divide and conquer by showcasing multiple products, features, or points of entry. The Guardian’s carousel ad delivers with concise selling points: “Get a progressive perspective,” “Discover unheard voices,” and “Enjoy independent journalism.”

  • Link continuity. The call-to-action for this carousel is consistent and clear: Subscribe. When clicked, the webpage you land on features the same messaging and visual themes that are represented in the ad. This signals to customers that they’re in the right place, and helps deliver quality conversions.

Best Facebook Ads Examples: Messenger Ads

Placement is where it’s at with Messenger ads.

The Facebook Messenger app outpaces Facebook in terms of mobile downloads, so placement in a user’s inbox could translate to more reach.

What’s great about this ad:

  • The right place. Their goal was to increase app installs, and Messenger ads were able to find an audience in the right place at the right time: On their phones.

  • Tried-and-true. To acquire new users, N3TWORK leveraged creative that had already performed well in the past.

  • Punchy CTA. The obvious CTA button choice might have been “Download now,” but N3TWORK leveled up with a “Play now” button. Most mobile gamers understand that to play you’ve got to download.

Go Get your Creative Juices Flowing!

Now that you've gotten some inspiration from some great Facebook ad designs, start thinking about creating your own. You can also read more about design tips for Facebook ads, to get a better understanding of what would be best for your business.

We understand the difficulty in adopting an effective marketing strategy now. We are here to help you.

Contact us here.



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