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INDUSTRY

Skincare

Sigi Skin

Sigi Skin is a local award-winning skincare brand dedicated to delivering superfood infused skincare products that are both effective and free of toxins. Truly your skin’s happy place!

Creative Marketing Campaigns, Social Media Management, Experiential Events & Live Streaming Solutions, PR & Influencer Engagement

147%

IN UNIQUE INDIVIDUALS REACHED

43%

INCREASE IN FOLLOWERS

28%

INCREASE IN AVERAGE LIKES

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The Brief

Sigi Skin was looking to gain initial brand awareness through social media marketing and influencer engagements, as well as establish their brand as organic and skin-loving.

Key Visuals

Illustrations of Sigi Skin's products were designed as part of their key visuals. These illustrations were widely and consistently used in their social media posts and stories, with a hand-drawn style to convey their feminine and fun brand voice.

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Social Media

Sigi Skin’s social media was curated to showcase bright, saturated pastel tones with a generally clean and minimalistic look. The feed showcases Sigi Skin’s products with simple product photographs, and specially designed posts with Sigi Skin’s key visuals.

Instagram stories were also designed to share content such as skincare tips and featured products to their followers.

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KOL Seeding

KOLs were seeded to increase brand awareness. They were each given a PR kit to promote on their social media channels to increase Sigi Skin's brand exposure.

Results

Through social media marketing on Instagram as well as influencer engagements, Sigi Skin was able to establish its brand to its target audience and gain much brand awareness.

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