INDUSTRY
Fashion & Retail
REGION
South East Asia
Nike
Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.
Creative Marketing Campaigns, Social Media Management, Experiential Events & Live Streaming Solutions, PR & Influencer Engagement
200%
IN SALES
500%
IN STORE TRAFFIC
5.6M+
IN PR VALUE
The Brief
PA-TATA-TATA was tasked to create brand awareness of NIKE in celebration of NIKE AirMax Day in Singapore and Malaysia. Through the campaign, the brand also aimed to increase engagement and traffic in their physical stores, as well as on social media.
Unique Ideas
The event was able to establish the brand creatively with an interactive installation and energizing dance performances. Balloons were arranged on the store's ceiling, with vouchers of different values tied to them. After purchasing shoes, customers get to pick a balloon and win vouchers, creating a fun and memorable experience.
KOL Collabs
Key Opinion Leaders (also known as Influencers) were curated and invited to the Airveryday x Nike events. In turn, their posts and stories on social media of the event helped to increase the awareness of the brand and their products. It also helped to drive a tremendous amount of store traffic during the campaign period.
Social Media
Product photography was shot for Nike's new line of shoes and apparels. These photos were then used for social media marketing. From selection of the shoot location to the models & photographers, the team played an active role in planning and conceptualizing creative ideas to best showcase the shoes and apparels.
Results
The event was able to creatively establish NIKE’s brand through the event, which also drove sales and footfall. The brand was also able to effectively gain brand awareness and engagement through influencer engagement during the event, as well as a brand collaboration with Inside Scoop, measured by the high number of traffic to the physical store on each of the event days.