INDUSTRY
Cosmetics
L'Oreal
To be written
Brand Partnerships & Creative Content Development
2M+
IMPRESSIONS
FROM SEEDING
77%
IG ENGAGEMENT
AS HIGH AS
RANK #1
ON PAGE 1 OF GOOGLE SEO RANKING
WEBSITE
The Brief
The team was tasked to increase the brand awareness of Gulp Gulp! Soju which had just reached Singapore’s shores in September 2020. In order to build the brand identity and recognition for Gulp Gulp! Soju, a branding and social media digital marketing plan was strategized and created by our team.
Results
Within a short span of time, Gulp Gulp! Soju gained close to a thousand followers on Instagram. The team strategically designed various marketing campaigns in order to help boost the brand’s reach in the beverage industry.
Coupled with fun & engaging visuals on their social media accounts, Gulp Gulp! Soju also gained much brand awareness through the engagement of multiple key-opinion-leaders who received a carefully crafted PR kit and invitations to events conceptualized by the team each month.