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INDUSTRY

Cosmetics

Chantecaille

Chantecaille sets a luxurious standard in the world of modern, botanical skincare and cosmetics. Our obsession with flowers and their amazing natural abilities to heal and work in harmony with the body is at the heart of our passion for skincare. Through ground-breaking scientific advancement, meticulous formulation and personal commitment, we use beauty as a tool to effect change in the world. By creating purposeful, obsession-worthy beauty products crafted from the purest ingredients, we’ve raised the bar for the beauty industry. We’ve also created a philanthropy platform which shines a spotlight on global environmental issues and supports conservation efforts around the globe.

Creative Marketing Campaigns, Strategic Media Buy, Creative Content Creation, Strategic Brand & Marketing Development

 

328%

LEADS GENERATED

100%

ENGAGEMENT OF MEMBERS

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The Brief

While internationally known, CHANTECAILLE was pretty new in Singapore. PA-TATA-TATA was tasked to help the brand create brand awareness and drive leads for sales. In the process, PA-TATA-TATA supported the brand with strategic brand and marketing consultancy, and implemented strategic media buys for the client.

MMS Campaign

Eye-catching visuals were created and developed to capture the attention of the target audience. Specially crafted messages were also written to attract the target audience to convert into purchasing customers.

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Results

Each campaign saw a rise in conversions and Chantecaille was able to actively engage their members as well as their VIPs-to-be throughout the past few years.

 

From having only 1 store at Takashimaya, Singapore, Chantecaille has now expanded to having 3 stores in Singapore in this short span of time and we are proud to continue in our steadfast support of their journey of growth.

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