INDUSTRY
F&B
Bohae Gulp Gulp! Soju
Perfect for all occasions, Bohae Gulp Gulp! Soju is light and easy to drink. Enjoy a gulp or two with friends at the beach, with your loved ones over dinner, or even alone at home! Guluk Guluk, Gulp Gulp!
Creative Marketing Campaigns, Social Media Management, PR & Influencer Engagement, Website Design & SEO Ranking, Strategic Media Buy
2M+
IMPRESSIONS
FROM SEEDING
77%
IG ENGAGEMENT
AS HIGH AS
RANK #1
ON PAGE 1 OF GOOGLE SEO RANKING
WEBSITE
The Brief
The team was tasked to increase the brand awareness of Gulp Gulp! Soju which had just reached Singapore’s shores in September 2020. In order to build the brand identity and recognition for Gulp Gulp! Soju, a branding and social media digital marketing plan was strategized and created by our team.
Brand Identity
The team designed a fun logo with hand drawn qualities, drawing inspiration from their honey soju. We also identified key colours and fonts to express Gulp Gulp’s cheeky, light and fun voice.
Eye-catching key visuals were illustrated and developed in order to help Gulp Gulp! Soju stand out on different platforms - from brick and mortar stores, to partner bars and various digital platforms such as Instagram and Facebook.
Lively Visuals
An illustration of the Soju bottle was paired with human elements enjoying activities you can do while enjoying Honey Soju - barbeques and parties!
A bee and watermelon character was created to be the face of the two soju flavours - honey and watermelon. Both mascots embody a cute and lively personality, reflecting the brand voice. The bee character is also often employed in the brand's social media posts.
Social Media
Gulp Gulp's Instagram feed features photographs, gifs, animated videos, reposts of user-generated content, as well as other visuals of the brand.
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The posts are carefully curated, keeping consistent to the brand colours which create a colourful and vibrant feed that portrays Gulp Gulp's fun and cheeky personality.
Website
Design
The Gulp Gulp! Soju website was designed to introduce the details of their honey soju using a simple, easy-to-use interface. The graphics used are consistent with the brand, featuring illustrations of their soju bottles, honey combs and dripping honey.
PR Kits
To gain brand awareness, PR kits were sent out, consisting of various products related to Gulp Gulp! Soju, such as stickers and game cards. In order to capture the fun side of the brand, each box came decorated with stickers that were in line with the brand - no two boxes were the same as the stickers were not stuck on in the same way each time. Each item in the PR kit was created to complement and highlight the fun and cheeky side of Gulp Gulp! Soju, utilizing their Brand colours and key visuals.
PR Events
Occasional PR Events held for Gulp Gulp! were done with KOLs to increase brand awareness as well as to create a connection with consumers.
Results
Within a short span of time, Gulp Gulp! Soju gained close to a thousand followers on Instagram. The team strategically designed various marketing campaigns in order to help boost the brand’s reach in the beverage industry.
Coupled with fun & engaging visuals on their social media accounts, Gulp Gulp! Soju also gained much brand awareness through the engagement of multiple key-opinion-leaders who received a carefully crafted PR kit and invitations to events conceptualized by the team each month.
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